I run a small, intelligent copywriting company with good ideas and growing experience. I love words. Crafting good copy is what I do. But what really drives me is hacking a brand down to its irreducible core – the DNA, and cultivating strong relationships with clients. I like lichen a lot. So much so I moved to Cornwall. I’ve been around. All my business-writing life I’ve worked for, and on brands - developing strategy, in press & marketing or creative departments. In previous lives, I’ve worked at Leo Burnett’s brand consultancy - The Lab; as PR for London charity, Christopher Place and in Marketing at University College Falmouth, as well as a freelance for various papers and magazines. More recently, ShelterBox, international disaster relief charity based in Cornwall, has taken me on to help with brand management. I have a Combined Honours degree in Human Communication and Social Anthropology from top-ranked University of Manchester. I am a course junkie. I won WH Smith’s Young writers competition with ‘Weekdays for the wind’ 1978
